Discover the game-changing strategies behind Carl's Jr.'s successful connected TV (CTV) advertising campaign in our latest episode. We're pulling back the curtain on their partnership with IRIS.TV to show you how artificial intelligence is revolutionizing ad targeting on streaming platforms. Curious about the impact on store visits and sales? We’ve got the inside scoop on that too. Plus, we’re weighing the costs associated with this high-tech marketing approach and whether it's a viable option for small independent restaurants. And let's not forget the nuances of ad-supported streaming services; we break down the perceptions and challenges of achieving a satisfactory return on ad spend (ROAS).
But that’s not all! We also spotlight Local Kitchens' innovative approach to the ghost kitchen model following their impressive $40 million Series B raise. If you think all ghost kitchens are the same, think again—Local Kitchens is shaking things up with their micro food hall concept, prioritizing local brands and family-friendly options. We also explore new regulations in Massachusetts mandating a $32.50 per active hour wage for Uber and Lyft drivers, and what this means for restaurant delivery and pickup services. By comparing these changes to similar laws in California and Washington, we predict industry shifts like increased batching and priority fees for deliveries.
Articles mentioned in the video:
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